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About us

Our vision

As humans, we strive for shelter; to make roots. Our vision is to simplify the way people buy and sell homes, enabling them in their search for sanctuary. We exist to make people feel truly settled.
£5,000 average customer saving


average customer saving

98% of homes achieve asking price or more


of homes achieve asking price or more

50% reduction in time to sell


reduction in time taken to sell

So far we’ve helped to sell over £500 million worth of homes, saving our customers millions of pounds in fees.

What is Settled?

Everything you need to complete, simplified

The world has changed. People’s lives are busier and more demanding than ever. From the services they use, they desire simplicity, control and honesty; Settled provides all three, fixing how the transaction of homes takes place for good.

We unpack the home buying and selling experience, connecting all the steps and fixing the broken bits. We unite buyers and sellers, giving them the power to interact and make the choices that are theirs to make. In doing so, we’re helping to reduce fall through rates, strengthen chains and accelerate the journey to completion.

Our tech is developed with love and conviction. We fundamentally believe that this approach is key to a happy future where people are liberated and fulfilled in their daily lives. That future is our dream.

The people behind Settled

Gemma Young
Gemma Young
Co-founder & CEO

Gemma is passionate about technology's potential to radically improve people’s lives. She’s on a mission to erase the anxieties that overshadow the joy of buying and selling a home. For well over a decade, Gemma’s been immersed in the online world, with experience that includes one of the UK’s first digital agencies and - back in its early days - Google. During her time at Google, Gemma worked across Silicon Valley, Europe and Africa. With her experience both on the front line of digital, and previously as an estate agent, she’s leveraged some the most innovative technological advances in her drive to reshape the home buying and selling experience, creating Settled.

Paul Young
Paul Young
Co-founder & CMO

Paul is an entrepreneur dedicated to the potential technology has to improve how we live, work and communicate with one another. He started his career as a mortgage advisor, working for Halifax estate agents. After later realising his passion for brands and advertising, he moved to Omnicom Media Group. Here, Paul helped some of the world’s leading brands achieve success online, including Cadbury, Sainsbury's, Warner Bros and The Royal London Group. His next roles were in digital startups in the retail and marketing technology sectors where his dedication to building better experiences for customers grew. By founding Settled, these passions have been cemented with his formative experiences in property.

Dean Hume
Dean Hume
Chief Technology Officer

Dean brings a wealth of experience leading, innovating and scaling tech product development. Among other things, Dean is the author of Fast ASP.NET Websites and Building Great Startup Teams. He regularly delivers technical talks to audiences around the world and, in recognition of his contributions to the developer community, has been awarded Google Developer Expert status by the Google Chrome team. Dean joined Settled because he wants to create the best customer experience in the property space using next-generation tech.

Marc Abraham
Marc Abraham
Chief Product Officer

Marc is a trusted advocate of great product management, whose career began as a corporate lawyer. After recognising huge potential for growth in digital tech he transitioned into this area, initially as a Project Manager, before finding his calling as Product Manager. Marc’s been refining his expertise for no fewer than 6 years, working on a range of successful digital products & services at companies that include 7digital, carwow, YouView and He also works closely with the organisers of ProductTank meetups across the globe, managing the delivery of leading product-focused events in over 130 cities. In the mission to provide home buyers and sellers with the most rewarding, friction-free experience, Marc brings an iterative, customer centric approach and experience of disruptive marketplace products to Settled.

The people working with Settled

Piton Capital
Piton Capital
500 Startups
500 Startups
The Garage Soho
The Garage Soho
Connect Ventures
Connect Ventures

Settled are drastically changing the way homes are sold

London Evening Standard
The Huffington Post